Expanding Awareness and Engagement Across the Nation

The Why Choose OT campaign, launched in 2023, has made tremendous strides in raising awareness about the field of occupational therapy. Our dedicated website—whychooseot.com—has reached over half a million views, providing essential information for people considering a career as an occupational therapist or an occupational therapy assistant. We have built a strong social media presence, reaching tens of thousands of young individuals on TikTok, Instagram, and Facebook. Through targeted digital advertising, we have connected with school counselors, career advisors, and future students, gaining over 100 million impressions.

We have developed a wealth of free resources, such as handouts, presentations, and a school directory, to make it easier for potential students to learn about all things OT, including its benefits and career paths. These resources are being used at conferences, at career fairs, and in classrooms across the country, thanks to the support of schools and our ambassadors and board members.

Our efforts are far from over. We are gearing up to attend more key events and continuing to expand our outreach. But we need your help! You can amplify the message by following @whychooseot on social media, engaging with posts, giving presentations at your local schools, and sharing your videos or stories. Together, we can make occupational therapy a household name and inspire the next generation of OT professionals.

Visit whychooseot.com for resources and to get involved!